With all the knowledge and expertise around why is that we still find it so hard to get things done? What do we need to do to move from knowing to doing?
“The greatest gap in the world is the gap between knowing and doing”
These days we seem to know a lot. Not only is there an extraordinary amount of up to date relevant information available on almost any topic we can think of, our access to it has never been easier. Books, blogs, podcasts, training programs, knowledge management systems and devices are everywhere and yet one of the biggest questions for both businesses and individuals alike is ‘Why can’t we get anything done?’
For many of us we simply seem to be drowning in a sea of good intentions. Whether its about implementing a new way of working, recruiting new skills for our team, getting fitter, saving more money or simply slowing down, too many businesses and individuals are finding themselves caught in the gap between knowing what they should do and doing what is actually required.
The reality is knowledge is only useful if we do something with it. Whilst it is very important to develop a strategy, build intellectual capital and remain up to date and aware of new developments, we need to actually DO something. This means tackling the hard work, rolling up our sleeves and getting stuck in. As leaders, this doesn’t mean that you have to do everything but you have to actively engage and play your part. Failing to do so sees us risk both business and career success.
Jeffrey Pfeffer and Robert Sutton, authors of the book The Knowing-Doing Gap: How Smart Companies Turn Knowledge Into Action argue that one of the main barriers to turning knowledge into action is the tendency to equate talking about something with actually doing something. As they note, all too often talk is valued because the quantity and ‘quality’ it can be easily assessed immediately where as the ability to get things done requires a greater timeframe. The risk therefore is that our impressions of others are based on sounding smart rather than on how they perform.
No doubt many of us have borne witness to this in our own workplaces – Individuals who are able to speak the talk but not walk the walk. The long-term damage is enormous and does nothing than more than erode trust, confidence, engagement and action. The bottom line is no results or benefits are ever achieved or enjoyed simply by talking about something – or by just making a decision to do something. It still needs to be followed with effort to implement.
So how do we build a culture of action for our businesses, teams and ourselves?
The real challenge for us is to make knowing and doing the same thing. It is only when we do that we will drive a culture of action for ourselves and the businesses that we lead.
As always I would love to hear your thoughts.
Margot – The Career Diplomat
The roots of courageous leadership are firmly planted in self awareness, ownership and accountability.
Work on strengthening two different aspects of resilience.
When at a career crossroads, give yourself room to imagine what’s possible without any guilt.
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